https://juanpabloariado.com JUAN PABLO ARIADO Thu, 17 Apr 2025 01:24:44 +0000 https://juanpabloariado.com en https://juanpabloariado.com/GATEWAY Mon, 04 Jan 2021 22:34:39 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/GATEWAY <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae00643225473370cf528835f12cff8d7b3837bb2543e2daf597772f3f4d0321/JPA5.png" data-mid="100022739" border="0" data-no-zoom="true" data-draggable src="https://freight.cargo.site/w/1000/i/ae00643225473370cf528835f12cff8d7b3837bb2543e2daf597772f3f4d0321/JPA5.png" /> https://juanpabloariado.com/HOME Sun, 03 Jan 2021 15:08:32 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/HOME <img width="926" height="338" width_o="926" height_o="338" data-src="https://freight.cargo.site/t/original/i/864e15694959cdc8d3ce57f214b9a54aaa926e6396f116c40342132b1722f7ce/JUANPA3.png" data-mid="101619425" border="0" data-scale="18" src="https://freight.cargo.site/w/926/i/864e15694959cdc8d3ce57f214b9a54aaa926e6396f116c40342132b1722f7ce/JUANPA3.png" /> I AM A FIL-CAN CD/AD, CREATIVE DESIGNER AND WANNABE STORYTELLER BASED IN TORONTO (TKARONTO), CANADA. ︎︎︎ ABOUT JUAN &nbsp; ︎︎︎ MISCELLANEOUS&nbsp; ︎︎︎ LOGO WORK ︎︎︎ FEATURES &nbsp; ︎&nbsp;︎ ︎ ︎ https://juanpabloariado.com/DIAMONDS-REIMAGINED Tue, 01 Apr 2025 18:40:53 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/DIAMONDS-REIMAGINED DIAMONDS, REIMAGINED LAB-GROWN DIAMONDS&nbsp;CREATIVE DIRECTION, ART DIRECTION, DESIGN Hudson’s Bay is now launching lab-grown diamonds which is a fast growing category. We wanted to position ourselves as a leader in this space and build immediate trust, credibility &amp; visual distinction with our customers. HBC has been a leader for decades in jewellery, and it was time to own a new corner of the market by showcasing our vast assortment, expert advice and top brands. We were tasked to communicate this through a fresh look, feel and tone that allowed these diamonds to make for a timeless gift at the perfect price (and that they are just as meaningful as natural diamonds too).We wanted to adopt a “customer-first lens” to spotlight this new program to jewellery customers, both new and established, in our approach. We also wanted to shoot something never been done before for this category at HBC. Paying homage to the process, while also letting the diamonds be the hero. Studio: SLC Lead Photographer: Mark Schultz&nbsp;Photo Assist: Steve Lee Executive Producer: Caroline Palmer Jr. Producer: Sandy Law Styling: Jenn NikolicRetouching: Michelle Matthews&nbsp;Design Assist: Evgenia Krichanovskaya &nbsp;Copywriters: Sara Rezvani-Ghadimi, Randi BergmanPMs: Aidan Tammaro, Christina Knight ︎ &nbsp;︎︎︎ <img width="1914" height="1236" width_o="1914" height_o="1236" data-src="https://freight.cargo.site/t/original/i/d472970539f59cd4c408d5743e82527c97e09deb676800b2c712b345f2bfacb0/Artboard-49.png" data-mid="229127313" border="0" src="https://freight.cargo.site/w/1000/i/d472970539f59cd4c408d5743e82527c97e09deb676800b2c712b345f2bfacb0/Artboard-49.png" /> <img width="1914" height="1236" width_o="1914" height_o="1236" data-src="https://freight.cargo.site/t/original/i/cfaff8683b32b8c65555a277ab904885c89c6beb8c92282eb9a79fc1042bec78/Artboard-50.png" data-mid="229127314" border="0" 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width="2811" height="1291" width_o="2811" height_o="1291" data-src="https://freight.cargo.site/t/original/i/bc4820144f83c073bcd555decaf975958a0194286ec69d45d5d133e7e6227f13/Artboard-64.png" data-mid="229134922" border="0" src="https://freight.cargo.site/w/1000/i/bc4820144f83c073bcd555decaf975958a0194286ec69d45d5d133e7e6227f13/Artboard-64.png" /> <img width="2811" height="1291" width_o="2811" height_o="1291" data-src="https://freight.cargo.site/t/original/i/a0b7d7b88f85323280ccd69faa9cee7660fccf3256ab722882962848a088cf96/Artboard-63.png" data-mid="229127905" border="0" src="https://freight.cargo.site/w/1000/i/a0b7d7b88f85323280ccd69faa9cee7660fccf3256ab722882962848a088cf96/Artboard-63.png" /> <img width="2200" height="850" width_o="2200" height_o="850" data-src="https://freight.cargo.site/t/original/i/5c6b2b1827ff59a163a994c8501aa37c4150edbc16b3b81d89d90b2150186a0d/LAB-DIAMONS_WM_1_EN.gif" data-mid="229127361" border="0" 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SELECTIONS, 2024 HUDSON’S BAY SPECIAL PROJECTSCREATIVE DIRECTION, ART DIRECTION, DESIGN, STRATEGY Holidays 2024: Your Home for the HolidaysThis was HBC’s 2024 seasonal campaign, transporting the customer into a “Winter Wonderland”. The title was meant to feel and even sound familiar, all while also suggesting that HBC has everything you need for Holiday gifting all in one place. Highlights included the limitied-edition and highly-coveted Beauty Calendar, designed to honour the heritage of the Queen Street location by utilizing a graphic front facade and nostalgic, graphic/illustrated (+ animated) limited edition Holiday gift cards that brought more of the Holiday spirit.&nbsp; Key Value Items: The Everyday Edit HBC’s “key value items” collection included timeless essentials always offered at an affordable price. The overall approach to the creative was straight to the point, never boring and slightly modern/ elevated. Highlighting the textures and details of the pieces, the quality of products always shine through and are the hero (these are also used as backgrounds and framing devices). The tone expresses a direct communication style that’s engaging and cuts through the noise. Zellers: Back to School Newness These visuals were developed to engage parents with a playful, colourful and exciting aesthetic. The animated GIFs were all shot in-house and utilized on social and owned channels. Fall 2024: Finally, Fall This campaign was a transition from Summer’s slow days to a busier routine, highlighting the excitement of Fall festivities and the stability to manage it all smoothly. We utilized dreamy “drapescape” backdrops, projected with fall sky and background imagery as a framing device for products. Lighting within our photography utilized a “golden hour” aesthetic to further empasize cozy Fall days and colours.&nbsp; Studio: SLC Lead Photographer: Mark Schultz&nbsp;Photo Assist: Steve Lee Executive Producer: Caroline Palmer Jr. Producer: Sandy Law Styling: Jenn NikolicRetouching: Michelle Matthews&nbsp;Design Assist: Sam Marinaccio, Stephen Fiset, Diana Arce Motion Design: Evgenia Krichanovskaya Copywriting: Randi Bergman, Ciara Koth, Andrew Pigott ︎ &nbsp;︎︎︎ <img width="540" height="864" width_o="540" height_o="864" data-src="https://freight.cargo.site/t/original/i/6745039ca2e1e0b02d81ef5d8ee5a5df12460774fd643b3511f066afd768dc18/444_120224_IN-GRID_GIFT-CARDS_EN.gif" data-mid="229903095" border="0" src="https://freight.cargo.site/w/540/i/6745039ca2e1e0b02d81ef5d8ee5a5df12460774fd643b3511f066afd768dc18/444_120224_IN-GRID_GIFT-CARDS_EN.gif" /> <img width="8192" height="5464" width_o="8192" height_o="5464" 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data-src="https://freight.cargo.site/t/original/i/581be41c52006751fb9fbcea59e18e3ad396f5046bf5651e757809d4b07d6960/434_091924_EMAIL_HOMESALE_CROSS_HERO_EN.png" data-mid="229905210" border="0" src="https://freight.cargo.site/w/1000/i/581be41c52006751fb9fbcea59e18e3ad396f5046bf5651e757809d4b07d6960/434_091924_EMAIL_HOMESALE_CROSS_HERO_EN.png" /> https://juanpabloariado.com/HBC-MASTERBRAND Mon, 17 Mar 2025 22:31:22 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/HBC-MASTERBRAND MASTERBRAND REFRESH 2024-2025 HBC&nbsp;STRATEGY, CREATIVE DIRECTION, ART DIRECTION, MAIN CONTRIBUTOR Worked on a 4+ month project to streamline HBC brand docs and create an updated and refreshed version for 2025 and beyond. Given the fluid state of the business and trying to stay true to the core values of the brand, we infused “newness” where we it felt right and were able to create a document under 100 pages.&nbsp; There was also opportunity to play with the brand in an aspirational “future-state” lens showing where we could evolve marks, palette and overall branding to stay relevant, but most importantly show growth. This included the Stripes evolving to a monogram-like language set, new iterations of how our brand platform could show up, justifying and outlining a streamlined promotional modular grid system grounded by our Stripes mark, colourblocking our HBC wordmark, even creating a net-new HBC mark among other fun high-level ideas. &nbsp; &nbsp; CONTRIBUTORS: JUAN ARIADO, VINCE ROZAS, EVGENIA KRICHANOVSKAYA, RANDI BERGMAN, STEPHANIE BLAIN, KRISTINA KEANE, SUZIE SUMMERS, ERIKA CENEDA, HANNAH ASTRA, MEL CRUZ ︎ &nbsp;︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a531c0924ec7bd61ce46d2164d9d24ac136a535f6acae65375a9ebae05325f4/HBC-REFRESH-13.png" data-mid="228424681" border="0" src="https://freight.cargo.site/w/1000/i/6a531c0924ec7bd61ce46d2164d9d24ac136a535f6acae65375a9ebae05325f4/HBC-REFRESH-13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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/> <img width="7699" height="1338" width_o="7699" height_o="1338" data-src="https://freight.cargo.site/t/original/i/77be1f94369c0b12cd5278a1590071517c39c4c84687decda86707182903d539/HBC-REFRESH-29.png" data-mid="228424697" border="0" src="https://freight.cargo.site/w/1000/i/77be1f94369c0b12cd5278a1590071517c39c4c84687decda86707182903d539/HBC-REFRESH-29.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f256f7ecd2f439817248ec17cb373b5162ebdafa010274451fdeb195c0c81fe6/H_Animation_A-1.gif" data-mid="228425062" border="0" src="https://freight.cargo.site/w/1000/i/f256f7ecd2f439817248ec17cb373b5162ebdafa010274451fdeb195c0c81fe6/H_Animation_A-1.gif" /> https://juanpabloariado.com/RECESS Mon, 29 Jan 2024 15:17:33 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/RECESS A MERGE OF 3 BRANDS RECESSCREATIVE AND ART DIRECTION, STRATEGY, STORYTELLING&nbsp; &nbsp;Upon meeting with some friends within a large, unfinished retail space I was asked to create an identity that would fuse 3 distinct brands from 3 distinct verticals. The first being a thriving barbershop with an impressive and expansive clientele, the other a wellness hub prioritizing in (p)rehab and community building and the last being a fashion curator and collector selling handpicked vintage clothing pieces and partaking in high-profile styling and personal shopping.&nbsp; &nbsp;&nbsp; They wanted something that spoke to them individually (and as a whole) while prioritizing the space to not come off so intimidating. They also wanted the identity to reflect the biz as playful, inclusive and fresh for their respective inustries (especially since this wasn’t a usual retail collaboration and partnership).I wanted the identity to make sense and hold up. I wanted it to feel like a genuine thing and not a random pairing of brands that felt forced and unplanned. After much time on the r &amp; d side, I continually found myself gravitating towards nostalgia. I realized that a space like this wasn’t so different than a marketplace. The only thing was that those type of gatherings could still feel intimidating. It then dawned on me, through nostalgia again, that our recess breaks during our elementary days were no different - in theory. Recess was our first introduction to a type of marketplace. We learned to barter, compete and play, find our people and be social, meditate and reflect - ultimately better ourselves and grow outside of textbooks. And we would do so unapologetically and freely. It was a matter of taking that essence and connecting it to this new brand. Walking into Recess is all about that feeling of opportunity. &nbsp; ︎&nbsp;&nbsp;︎︎︎ <img width="2346" height="1642" width_o="2346" height_o="1642" data-src="https://freight.cargo.site/t/original/i/c4988de33969d172cd1f8e1f5ddd43284dc7fd20a530924defbbc03c84f5ebc3/Screenshot-2024-01-29-at-10.29.28-AM.png" data-mid="203071134" border="0" src="https://freight.cargo.site/w/1000/i/c4988de33969d172cd1f8e1f5ddd43284dc7fd20a530924defbbc03c84f5ebc3/Screenshot-2024-01-29-at-10.29.28-AM.png" /><img width="3324" height="1598" width_o="3324" height_o="1598" data-src="https://freight.cargo.site/t/original/i/b8c4c779b86c8392e24db38fca0d3626dd4ff0956370bd7c97bb1bf7a1c418fc/Screenshot-2024-01-29-at-10.22.59-AM.png" data-mid="203071113" border="0" src="https://freight.cargo.site/w/1000/i/b8c4c779b86c8392e24db38fca0d3626dd4ff0956370bd7c97bb1bf7a1c418fc/Screenshot-2024-01-29-at-10.22.59-AM.png" /><img width="2858" height="1652" width_o="2858" height_o="1652" 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height_o="1592" data-src="https://freight.cargo.site/t/original/i/3e340870ade973d920b32534b157ccfd8af05252f8902aad591d46963edf93ff/Screenshot-2024-01-29-at-10.34.13-AM.png" data-mid="203071163" border="0" src="https://freight.cargo.site/w/1000/i/3e340870ade973d920b32534b157ccfd8af05252f8902aad591d46963edf93ff/Screenshot-2024-01-29-at-10.34.13-AM.png" /> https://juanpabloariado.com/HOWEVER-YOU-HOLIDAY Mon, 13 Nov 2023 15:52:07 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/HOWEVER-YOU-HOLIDAY HOWEVER YOU HOLIDAY HOLIDAY SEASON 2023&nbsp;ART DIRECTION, CREATIVE DIRECTION, DESIGN This is such a special season. No matter what traditions you celebrate, our culture has decided December is all about getting together, giving generously, and going all out. But that specialness often comes with strings attached: calendars full, budgets bursting, and lots, and lots, and lots of to-dos. We call this “December Brain“.Our mantra this year: the “Perfect Holiday Season” is one you’re actually able to enjoy - your way. And here at HBC, we’ve got you covered no matter what your version entails.&nbsp; HBC CREATIVE TEAM: JEREMY GRICE + JULIA FORRESTER + HENRIETTA POONSPECIAL SHOUTOUT: TAHNEE SIMON Studio: SLC Lead Photographer: Mark Schultz&nbsp;Off Fig Photographer:&nbsp;Steve Lee Producers:&nbsp;Sarah Pflug, Jackie Pal&nbsp; Set Design &amp; Styling:&nbsp;Caitlin Doherty Lead Wardrobe Stylist: Jessa Pegg&nbsp; Lead Hair Stylist: Duyen Huynh &nbsp;Lead Make-up Artist:&nbsp;Veronica Chu Stylist Assist: Neil Franklyn&nbsp;Hair Assist:&nbsp;Cat Yong Tailor: Steven Lejambe&nbsp; Audio House:&nbsp;Grayson MusicRetouching:&nbsp;Robin GevenDigital Tech:&nbsp;Dan LapadulaPhoto Assistant:&nbsp;Adnan Saciragic Sample Manager:&nbsp;Sandy LawProduction Assistants:&nbsp;Kate Brown, Hallie Arden&nbsp; ︎ &nbsp;︎︎︎ <img width="1080" height="700" width_o="1080" height_o="700" 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02:16:51 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/SYC-SPOT SHOW YOUR COLOURS HBC x TORONTO RAPTORS ART DIRECTION Worked with the team to plan and execute the campaign for the second season of The Bay’s style partnership with the Toronto Raptors. The soul of this season expands on our city’s diversity and our growing basketball identity. &nbsp; HBC CREATIVE TEAM: MIA THOMSETT + DANIEL KOPPENOL + JAMES MCGUIRE + CAROLINE PALMER + ASHLEY CHU + JEREMY GRICESPECIAL SHOUTOUT: ZOE BERKLEY + NICOLETTE FRENCH + STEPH CHAN + SHEILA MCELREA Directors: Charlie Lindsay + Due Pinlac Production Company: Tier Zero Executive Producer: Julian Nieva Producer: Trae Nguyen DP: Kris Belchevski Photographer: Anthony Nusca1st AD: Cowin Poon PM: Avery Chan Key Grip: Robert Wharry&nbsp;Key Gaff: Ryan Hernandez Production Designer: Chelsea AttongStylist: Skye KeltonLocations Manager: Mauro Cecchi DIT: Scott Wylie VTR: Michael Powell Editor: Due PinlacAssistant Editor: Helen NguyenPost-Production Supervisor: Human %Design System: Deaddilly Colour House &amp; Online: Studio FeatherExecutive Producer: Sara WindrimProducer: Sonia RuffoloColourist: Ana EscorseColour Assist: Ebi Agbeyegbe, Katarina ZecevicOnline Artist: Luke BellissimoOnline Assist: Jeremy LewisSound Design &amp; Mixing: Oso AudioExecutive Producer: Hannah GrahamProducer: Kristine LippettPost CD: Daenen Bramberger ︎ &nbsp;︎︎︎ https://juanpabloariado.com/SYC-PHOTOGRAPHY Mon, 24 Apr 2023 02:41:46 +0000 JUAN PABLO ARIADO https://juanpabloariado.com/SYC-PHOTOGRAPHY SHOW YOUR COLOURS HBC x TORONTO RAPTORS ART DIRECTION, ON-FIG + OFF-FIG Worked with the team to plan and execute the campaign for the second season of The Bay’s style partnership with the Toronto Raptors. The soul of this season expands on our city’s diversity and our growing basketball identity. Photography consisted off campaign, lifestyle and ecomm.&nbsp; &nbsp; HBC CREATIVE TEAM: MIA THOMSETT + DANIEL KOPPENOL + JAMES MCGUIRE + CAROLINE PALMER + ASHLEY CHU + JEREMY GRICE + XIANG ZHENGSPECIAL SHOUTOUT: ZOE BERKLEY + NICOLETTE FRENCH + STEPH CHAN + SHEILA MCELREA Photographer: Anthony Nusca Photo Assist: Nolan Begley, Seantae DottinProduction Company: Tier Zero Executive Producer: Julian Nieva Producer: Trae Nguyen &nbsp;Stylist: Skye Kelton&nbsp;Stylist Assist: Wellington Warner, Tyrell MaclennanHMU: Franceline Graham,&nbsp;Byian RussellDesign System: Deaddilly ︎ &nbsp;︎︎︎ <img width="1386" height="1702" width_o="1386" height_o="1702" data-src="https://freight.cargo.site/t/original/i/b9d22e5cd95d72375c40e43cafe5411a728174cbf533e022a729e491c77765c1/31.png" data-mid="176397702" border="0" src="https://freight.cargo.site/w/1000/i/b9d22e5cd95d72375c40e43cafe5411a728174cbf533e022a729e491c77765c1/31.png" /> <img width="1386" height="1702" width_o="1386" height_o="1702" 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ARIADO https://juanpabloariado.com/SYC-OOH SHOW YOUR COLOURS HBC x TORONTO RAPTORS ART DIRECTION, PRINT + DIGITAL DESIGN Worked with the team to plan and execute the campaign for the second season of The Bay’s style partnership with the Toronto Raptors. The soul of this season expands on our city’s diversity and our growing basketball identity. 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