SHOW YOUR COLOURS
HBC x TORONTO RAPTORS
ART DIRECTION, PRINT + DIGITAL DESIGN
Worked with the team to plan and execute the campaign for the second season of The Bay’s style partnership with the Toronto Raptors. The soul of this season expands on our city’s diversity and our growing basketball identity.
OOH outlets include: Go Transit takeover, Union Station takeover, various digital paid collateral including NBA2K + various MLSE digital boards.
HBC CREATIVE TEAM: VANESSA DUMAIS + NICK CHEN-YIN + JAMES MCGUIRE + JEREMY GRICE + XIANG ZHENG
SPECIAL SHOUTOUT: ZOE BERKLEY + NICOLETTE FRENCH + STEPH CHAN + PAT RYDER + PATTISON + TIER ZERO + COSSETTE MEDIA + DEADDILLY
︎ ︎︎︎
HBC x TORONTO RAPTORS
ART DIRECTION, PRINT + DIGITAL DESIGN
Worked with the team to plan and execute the campaign for the second season of The Bay’s style partnership with the Toronto Raptors. The soul of this season expands on our city’s diversity and our growing basketball identity.
OOH outlets include: Go Transit takeover, Union Station takeover, various digital paid collateral including NBA2K + various MLSE digital boards.
HBC CREATIVE TEAM: VANESSA DUMAIS + NICK CHEN-YIN + JAMES MCGUIRE + JEREMY GRICE + XIANG ZHENG
SPECIAL SHOUTOUT: ZOE BERKLEY + NICOLETTE FRENCH + STEPH CHAN + PAT RYDER + PATTISON + TIER ZERO + COSSETTE MEDIA + DEADDILLY
︎ ︎︎︎
