SPRING NEWNESS + HOME SALE
HBC SPRING HOME 2023
ART DIRECTION
We were tasked to create a look + feel for Spring Home 2023 that would feel consistent and timeless through it’s many scheduled phases. Shot our vignettes and products in-house with a clean and very minimal finish - allowing for the pieces and items to sing and be the star.
Paired with a type treatment, lockups and badges that only amplified the aesthetic we were aiming for we were able to segment the phases through colour. These graphic elements would further enhance the assets with their kinetic counterparts.
HBC CREATIVE TEAM: JEREMY GRICE + MARK SCHULTZ + ANNA GALATI + HENRIETTA POON + DAISY LE + EVGENIA KRICHANOVSKAYA + SHEILA McELREA + ASIA ELLIOTT + DANIEL LAPADULA + SCOTT RAMSAY
SPECIAL SHOUTOUT: RUDIN CAUSI + BREANNA GOW + CAITLIN DOHERTY + MATTHEW MEDEIROS
︎ ︎︎︎
HBC SPRING HOME 2023
ART DIRECTION
We were tasked to create a look + feel for Spring Home 2023 that would feel consistent and timeless through it’s many scheduled phases. Shot our vignettes and products in-house with a clean and very minimal finish - allowing for the pieces and items to sing and be the star.
Paired with a type treatment, lockups and badges that only amplified the aesthetic we were aiming for we were able to segment the phases through colour. These graphic elements would further enhance the assets with their kinetic counterparts.
HBC CREATIVE TEAM: JEREMY GRICE + MARK SCHULTZ + ANNA GALATI + HENRIETTA POON + DAISY LE + EVGENIA KRICHANOVSKAYA + SHEILA McELREA + ASIA ELLIOTT + DANIEL LAPADULA + SCOTT RAMSAY
SPECIAL SHOUTOUT: RUDIN CAUSI + BREANNA GOW + CAITLIN DOHERTY + MATTHEW MEDEIROS
︎ ︎︎︎
