MGD DESIGN LAB Y2
MILLER GENUINE DRAFT
CUSTOM BOX DESIGN, SOCIAL ASSETS, STRATEGY
Originally tasked to continue from the success of Y1, we were asked to create 4 individual exciting events inspired by our influencers. This year focussed on a custom sneaker design inspired by 4 creative influencers, curated by Jeff Staple and executed by Jack the Ripper.
We then pivoted to a more digital focussed campaign to tell the story; leveraging Hypebeast as the main channel for the live unveil and a Q+A segment with each influencer, Jeff Staple and JTR.
CREATIVE TEAM: JEN PROCEE + CHRISTINA RAYMOND
SPECIAL THANKS: JEFF STAPLE + JTR
︎ ︎︎︎
MILLER GENUINE DRAFT
CUSTOM BOX DESIGN, SOCIAL ASSETS, STRATEGY
Originally tasked to continue from the success of Y1, we were asked to create 4 individual exciting events inspired by our influencers. This year focussed on a custom sneaker design inspired by 4 creative influencers, curated by Jeff Staple and executed by Jack the Ripper.
We then pivoted to a more digital focussed campaign to tell the story; leveraging Hypebeast as the main channel for the live unveil and a Q+A segment with each influencer, Jeff Staple and JTR.
CREATIVE TEAM: JEN PROCEE + CHRISTINA RAYMOND
SPECIAL THANKS: JEFF STAPLE + JTR
︎ ︎︎︎
