MGD DESIGN LAB Y1
MILLER GENUINE DRAFT
EVENT ASSETS DESIGN + BUILD
Tasked to create an exciting event + activation for the soft launch of MGD Design Lab Year 1 - a capsule collection curated by Jeff Staple. The Toronto party was held at the MoCA and th Montreal party at the Entrepôts Dominion. The retail launch for both markets were at Exclucity.
CREATIVE TEAM: LUKE KINMOND + MATT HOWE
INTERACTIVE CAPSULE DESIGN: IO + SANDRO
TOOLKIT DESIGN: SID LEE
PHOTOGRAPHY: PAT RYDER
SPECIAL THANKS: JEFF STAPLE + EXCLUCITY
︎ ︎︎︎
MILLER GENUINE DRAFT
EVENT ASSETS DESIGN + BUILD
Tasked to create an exciting event + activation for the soft launch of MGD Design Lab Year 1 - a capsule collection curated by Jeff Staple. The Toronto party was held at the MoCA and th Montreal party at the Entrepôts Dominion. The retail launch for both markets were at Exclucity.
CREATIVE TEAM: LUKE KINMOND + MATT HOWE
INTERACTIVE CAPSULE DESIGN: IO + SANDRO
TOOLKIT DESIGN: SID LEE
PHOTOGRAPHY: PAT RYDER
SPECIAL THANKS: JEFF STAPLE + EXCLUCITY
︎ ︎︎︎
