PLAY CAFE
IKEA CANADA
GRAPHI DESIGN, PRODUCTION DESIGN
IKEA Play Cafe was created to be an amazing, limited time shopping experience for its consumers. The pop-up store, located within Toronto (in the Entertainment District) was a place to play, shop and eat.
The cafe had activities that encouraged people to play together, challenge their taste buds and shope in a very whimsical way. The unique shopping experience utilized RFID embedded RORT wooden spoons, creating an experience like a magic wand. This allowed customers to purchase a plethora of curated IKEA items, fun recipes, tips + tricks - just by tapping a reader!
Among the activities available, there was an IKEA kitchen dance that invited people to compete against each other in a kitchen dance party and a giant pinball machine composed of baking items that was playable, which also created a magical photo op for social.
ECD: LUKE KINMOND
CREATIVE DIRECTORS: RORY MILLAR, BEN MOTZ
CREATIVE TEAM: NARANI KANAAN
CREATIVE SUPPORT: JUAN ARIADO
︎ ︎︎︎
IKEA CANADA
GRAPHI DESIGN, PRODUCTION DESIGN
IKEA Play Cafe was created to be an amazing, limited time shopping experience for its consumers. The pop-up store, located within Toronto (in the Entertainment District) was a place to play, shop and eat.
The cafe had activities that encouraged people to play together, challenge their taste buds and shope in a very whimsical way. The unique shopping experience utilized RFID embedded RORT wooden spoons, creating an experience like a magic wand. This allowed customers to purchase a plethora of curated IKEA items, fun recipes, tips + tricks - just by tapping a reader!
Among the activities available, there was an IKEA kitchen dance that invited people to compete against each other in a kitchen dance party and a giant pinball machine composed of baking items that was playable, which also created a magical photo op for social.
ECD: LUKE KINMOND
CREATIVE DIRECTORS: RORY MILLAR, BEN MOTZ
CREATIVE TEAM: NARANI KANAAN
CREATIVE SUPPORT: JUAN ARIADO
︎ ︎︎︎
