FINALLY FALL
HBC FALL HOME 2023
ART DIRECTION
Jumping off from a 2023 Fall toolkit, we were tasked to shoot our home vignettes and products to match and feel consistent with the overall vibe. Utilizing silhouettes and the shapes that come from them, we really wanted to add a mood to our shots. Paired with a warmer tone in post created a cozy and inviting finish.
Like Spring, we also wanted these shots to feel timeless through it’s many creative outputs and campaign phases. We shot everything in-house and for the Gluckstein Home rooms (especially our room of the season) we were able to get Mark Gluckstein himself to come and shoot with us. The GH team was a pleasure to work with.
HBC CREATIVE TEAM: JEREMY GRICE + MARK SCHULTZ + DAISY LE + EVGENIA KRICHANOVSKAYA + SARAH PFLUG + ASHLEY SHERWOOD + DANIEL LAPADULA + DUSTIN PARR + YULIA REINGOLD + ALLIE HARDEN + KATE BROWN + ASHLEY CHU
SPECIAL SHOUTOUT: GLUCKSTEIN HOME TEAM + MARK GLUCKSTEIN + CAITLIN DOHERTY
︎ ︎︎︎
HBC FALL HOME 2023
ART DIRECTION
Jumping off from a 2023 Fall toolkit, we were tasked to shoot our home vignettes and products to match and feel consistent with the overall vibe. Utilizing silhouettes and the shapes that come from them, we really wanted to add a mood to our shots. Paired with a warmer tone in post created a cozy and inviting finish.
Like Spring, we also wanted these shots to feel timeless through it’s many creative outputs and campaign phases. We shot everything in-house and for the Gluckstein Home rooms (especially our room of the season) we were able to get Mark Gluckstein himself to come and shoot with us. The GH team was a pleasure to work with.
HBC CREATIVE TEAM: JEREMY GRICE + MARK SCHULTZ + DAISY LE + EVGENIA KRICHANOVSKAYA + SARAH PFLUG + ASHLEY SHERWOOD + DANIEL LAPADULA + DUSTIN PARR + YULIA REINGOLD + ALLIE HARDEN + KATE BROWN + ASHLEY CHU
SPECIAL SHOUTOUT: GLUCKSTEIN HOME TEAM + MARK GLUCKSTEIN + CAITLIN DOHERTY
︎ ︎︎︎
