I GOT IT AT BAY DAYS
BAY DAYS FALL 2022
ART DIRECTION
Worked with the team to plan and execute the campaign for BAY DAYS 2022. A minimal, but fun take on deadpan expressions + quirky poses all while showcasing an abundance of cross-category products and specialty items. Our off-fig shots mimicked the same aesthetic, but were staged and propped in a way to showcase a variety of products with some personality (even with the most minimal overall aesthetic).
HBC CREATIVE TEAM: JEREMY GRICE + MIA THOMSETT + DANIEL KOPPENOL + JAMES MCGUIRE + CAROLINE PALMER
SPECIAL SHOUTOUT: DEE SABADO
CREDITS:
Director: Cathy Moya
Photographer: Cathy Moya
Editor: Cathy Moya
Digital Tech: Daniel Lapadula
Lead Stylist: Kat Flanagan
Stylisy Assist: Agata Pleniek
Off-fig Stylist: Breanna Gow
Tailor: Hazel Rivera
HMU: Nate
Executive Producer: Sheila McElrea
Producer: Caroline Palmer
Production Coordinator: Elle Alconcel
PAs: Paige Quinn, Sarah Brebner, Norm Alconcel
︎ ︎︎︎
BAY DAYS FALL 2022
ART DIRECTION
Worked with the team to plan and execute the campaign for BAY DAYS 2022. A minimal, but fun take on deadpan expressions + quirky poses all while showcasing an abundance of cross-category products and specialty items. Our off-fig shots mimicked the same aesthetic, but were staged and propped in a way to showcase a variety of products with some personality (even with the most minimal overall aesthetic).
HBC CREATIVE TEAM: JEREMY GRICE + MIA THOMSETT + DANIEL KOPPENOL + JAMES MCGUIRE + CAROLINE PALMER
SPECIAL SHOUTOUT: DEE SABADO
CREDITS:
Director: Cathy Moya
Photographer: Cathy Moya
Editor: Cathy Moya
Digital Tech: Daniel Lapadula
Lead Stylist: Kat Flanagan
Stylisy Assist: Agata Pleniek
Off-fig Stylist: Breanna Gow
Tailor: Hazel Rivera
HMU: Nate
Executive Producer: Sheila McElrea
Producer: Caroline Palmer
Production Coordinator: Elle Alconcel
PAs: Paige Quinn, Sarah Brebner, Norm Alconcel
︎ ︎︎︎
